Zo & Willow
sample sale
17-18.07
This July we’re hosting 2 Sample Sale Days in the boutique as we say goodbye to some of our beloved dresses from last year’s collection and prepare for the arrival of new designs. This Sample Sale is a wonderful opportunity for brides short on time or with a lower budget.
Our Sample Sale is a focused and faster shopping experience than our standard appointment, best suited for brides who’ve already tried on dresses and have a clear idea of what they’re looking for (we usually have time to try on 3 dresses).
Appointments are required.
If you have any questions about a specific gown or the process, feel free to reach out. We’re happy to help.
Please read the FAQs below - it will help us maximise the time of the appointment.
sample sale FAQ
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A Sample is a wedding dress that a bridal store has in the shop for brides to try during their appointments. So, a Sample Sale is an event when a bridal boutique is ready to say goodbye to wedding dress samples that have been in the shop for some time. That means that the dresses that are purchased during the Sample Sale are not made-to-order and are ready to be picked up right away.
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Most of the dresses are a size EU 38-42. It’s also possible to make them up to two sizes smaller with a tailor. We have excellent tailor partners in Berlin and most major German cities, that we can refer you to.
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Samples have been tried on in our boutique, and they might show some minimal signs of wear that can be fixed with tailoring or dry-cleaning. However, we’re very diligent with taking care of the dresses during appointments, so in general the condition is very good.
We also have several new collection dresses in the Sample Sale, that are in a brand new condition. It is an amazing opportunity to get the latest collection dress with a discount. -
No, unfortunately not. Sample Sale is held on a first come - first serve basis. Our Sales are very busy, Many dresses sell during the Sample Sale weekend. Be ready to say yes during the appointment if you find a dress you love.
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Most of the dresses are in the range of 1500 - 2500 EUR. Separates and minimalist slip dresses are lower in price, while more detailed and structured dresses are higher. Couture corset dresses by KYHA and Katherine Tash are in the range of 3000 - 3500 EUR reduced from 5500 EUR. You can expect a 25% - 50% discount from the original price. If you’re interested in a price of a specific dress, don’t hesitate to reach out.
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We usually have time to try 3-4 dresses. We recommend choosing a couple of favourites from the sample sale selection beforehand, so that we can make the most out of the time we have.
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We offer payment via a bank wire transfer, with cash or by card in store.
sample sale highlights
Esme by Newhite
Prophecy by Newhite
Hart by Katherine Tash (lace bodysuit not included)
Emery by KYHA Bride
Nova Cora Mini by Vivienne Westwood
Okotan corset & skirt by Halfpenny London
Viola Margaux dress by Alexandra Grecco
Lenny dress & Joey lace top by Caroline Takvorian
Aria top & Arianne skirt by Cortana
Ava dress & Ares top by Caroline Takvorian
Lis skirt by Cortana
Arianne top & skirt by Cortana
Blaze shrug by Halfpenny London
Verveine by Cortana
Erin top by Cortana
Eastwood by Laure de Sagazan
Cara by Prea James
Vega tulle wrap-around top by Cortana
Louie fitted by Made with Love
Valya top & Zoya skirt by Lola Varma
Orion & Celeste by Caroline Takvorian
Angel skirt by Cortana
Louie Flowy by Made With Love
Twice top & skirt by Caroline Takvorian
Bryn by Alexandra Grecco
Morel top & Verde by Laure de Sagazan
Lilium by Alexandra Grecco
Cameron by Made With Love
Foster by Laure de Sagazan
Kimmy Cape by Halfpenny London
Beale skirt (skirt only) by Halfpenny London
Mayfair skirt (skirt only) by Halfpenny London
Lucy by Alexandra Grecco
Edith dress by Alexandra Grecco
Arlo blouse by Lola Varma