What we love most about Halfpenny London is the ability to mix and match the beautiful pieces. With this smart feature, each bride is encouraged to be creative in creating a unique look, allowing her personality to shine. Slips, skirts, fitted dresses, and tops can be combined in many combinations.

We couldn’t be happier to welcome the newest addition to our growing international lineup of bridal designers. Made for the bride with effortless style, Alexandra Grecco pieces are unique, fresh and feminine. 

Zo & Willow officially opened its door last month and to honor all the work that went into launching the store, I throw a big party!  It was high time to celebrate new bridal styles in Berlin and meet all those cool wedding industry folks that I had been following for a long time on instagram.  

What started off as a Pinterest obsession in search of the perfect dress for my wedding, later became a real business idea as I realised there was a shortage of bridal boutiques that spoke to my style & personalty.  So after a 100 Pinterest boards later, many visits to designers' ateliers & bridal markets, and what felt like an endless search for store, Zo & Willow became a reality. It's a very personal story with a lot of heart and passion