New Designer - Introducing Alexandra Grecco



We couldn’t be happier to welcome the newest addition to our growing international lineup of bridal designers. Made for the bride with effortless style, Alexandra Grecco pieces are unique, fresh and feminine. 

Clean lines and chic silhouettes are perfectly balanced with subtle ethereal detailing - resulting in a wedding day look that draws out the genuine you. Ready to glow as you slip into these soft, high-quality fabrics for yourself? 

Schedule your appointment today.

The Queen of Delicate Florals - Lana Dress

Is effortless romance a part of your wedding day vision? The Lana dress will make you look and feel ethereal and ultra-feminine. The classic A-line silhouette has the sweetest and most delicate floral appliques that trail down the bodice into the skirt, leading to a dreamland of soft champagne illusion tulle. The delicately thin spaghetti straps and stunning low scoop back add a touch of whimsy, with the choice to have a slit in the skirt.

Whether you are veering towards a more ethereal style like the Lana dress or perhaps craving a more minimal, all-over silk crepe option - our Alexandra Grecco collection will not disappoint. The woman who chooses this collection appreciates a classic silhouette, but also has a bit of whimsy in her.

Alexandra Grecco Lana Gown

Classic Yet Modern - The Colette Gown

The Colette Gown. Is. Everything. If you’ve been dreaming of a classic yet incredibly modern look for your big day, look no further than Colette. With a structured, wide scoop neckline that is reminiscent of old-world Victorian style, Colette is both sexy and streamlined. With a fit that stuns on women of every shape and size, this gown is sure to wow for years to come. Available in Off White and Ivory.

Aside from the effortless ethereal feel, we are also swooning at the multitude of neckline and low-back options. Check out our currated collection HERE. 

Created and produced in the designer’s hometown, New York City, all the pieces are made from textiles hand-sourced around the globe. The most luxurious silks paired with hand-embroidered details are a staple in each Alexandra Grecco collection. We love the evolution story of this amazing brand and truly appreciate Alexandra’s transparent way of inviting the world into her design process.


Get The Most From Your Zo & Willow Experience

There are a few things you can do prior to your appointment to ensure the best experience in your wedding dress journey.

  • Research our designers. Check out our designers page to see which styles resonate with you most. We’ll talk in more detail about your vision at your fitting, but knowing what your drawn to from our collections page will be a great starting point.

  • Read our FAQ page to see what you should expect at the fitting.

  • Timing: Eight months before your wedding date is the golden sweet spot to start your search and we recommend that you order your dress no later than 7 months before your wedding day.

The Perfect Addition - Alexandra Grecco 

The Zo & Willow bride favors bold and often untraditional styles. We do the searching and curating so that you don’t have to! The Alexandra Grecco addition brings a slew of effortless choices to Berlin. What bride doesn’t want to feel unique, fresh and feminine on her big day? While the collection strays from tradition, it features the high quality fabrics and intricate yet delicate details parallel with timeless classics. The softness, ease, and fit of these dresses is truly something special.

From the heart of New York’s Garment Dirstrict to our showroom, the Alexandra Grecco collection is not one to miss.

Want to see for yourself? Book an appointment today.