New York based Designer Alexandra Grecco never fails to amaze. Her bridal line is designed with the romantic, sophisticated, and less traditional bride in mind: A bride that is unique

Zo & Willow officially opened its door last month and to honor all the work that went into launching the store, I throw a big party!  It was high time to celebrate new bridal styles in Berlin and meet all those cool wedding industry folks that I had been following for a long time on instagram.  

What started off as a Pinterest obsession in search of the perfect dress for my wedding, later became a real business idea as I realised there was a shortage of bridal boutiques that spoke to my style & personalty.  So after a 100 Pinterest boards later, many visits to designers' ateliers & bridal markets, and what felt like an endless search for store, Zo & Willow became a reality. It's a very personal story with a lot of heart and passion