New York based Designer Alexandra Grecco never fails to amaze. Her bridal line is designed with the romantic, sophisticated, and less traditional bride in mind: A bride that is unique

What we love most about Halfpenny London is the ability to mix and match the beautiful pieces. With this smart feature, each bride is encouraged to be creative in creating a unique look, allowing her personality to shine. Slips, skirts, fitted dresses, and tops can be combined in many combinations.

What started off as a Pinterest obsession in search of the perfect dress for my wedding, later became a real business idea as I realised there was a shortage of bridal boutiques that spoke to my style & personalty.  So after a 100 Pinterest boards later, many visits to designers' ateliers & bridal markets, and what felt like an endless search for store, Zo & Willow became a reality. It's a very personal story with a lot of heart and passion